Ramp solves the pain point of millions of users who want to buy and sell crypto easily. We built a working, revenue generating product that already onboarded millions of new users to crypto. We are praised for our focus on UX, speed and security. Now it's time to go big.
about the job
To achieve our goals, we’re building an A-star sales team and looking to add a Marketing Lead. You will spearhead our B2B marketing efforts and work closely with the Founder and the Sales Team on improving the sales funnel efficiency.
what will be your key duties
Own the strategy:
Develop and execute a marketing strategy across multiple channels, both owned and paid.
- Cooperate with the design team on converting Ramp brand values into visuals.
Manage the content and editorial:
Write and edit for Ramp's voice across a wide range of brand and product efforts, from landing pages to social media posts.
Drive in new leads through targeted content campaigns.
Manage the channels:
- Drive budget allocation between channels and lead the channel specific strategies to optimize for conversion and CAC.
- Manage channel budgets and KPIs, including ongoing analysis and reporting.
who are we looking for?
An ideal candidate would have:
- Great understanding of FinTech and blockchain and curiosity about what's new and what's next for the industry
- Analytical rigor and track record of designing and running successful growth experiments. Ability to test assumptions and reformulate strategy based on quantifiable data.
- Hands-on approach as a builder. You are comfortable devising an informed point of view. You don’t need firm guidelines in place in order to get started.
- Experience in running in-bound marketing campaigns.
- Resourcefulness. Ability to bring creative solutions to every problem and never see a challenge as a dead end.
- A passion for crypto and the economic freedom it can offer. Our mission is to create an open financial system for the world—we want you to help.
- Curiosity and an open mind. We’re a culture of learners and we welcome a humble approach.
- performance marketing: ⭐️⭐️⭐️⭐️
- communication skills: ⭐️⭐️⭐️⭐️
- spoken & written English: ⭐️⭐️⭐️⭐️
- copywriting: ⭐️⭐️⭐️
- blockchain proficiency: ⭐️⭐️
- CRM: ⭐️⭐️
what we offer
💲competitive salary based on experience, market data and location
📆 Quarterly bonuses
📈 Stock options (4 year vesting, one year cliff)
🏝 Paid time off when you need it
🏠 Comfy workspace located in Warsaw or Wrocław
✈️ Remote work option
🏊♀️ Health care package, Multisport & wellbeing benefits
If you want to know more about how we work, see how to Make stuff happen with Ramp 🚀